Privacy policy
Last updated: 20th August 2026
1. Who we are
Good Measure B2B Ltd is a UK-based marketing consultancy.
Email: toby@goodmeasureb2b.com
Company registration number: 17395599
Registered office: Chandos Business Centre, 87 Warwick Street, Leamington Spa, Warwickshire, CV32 4RJ
Registered in: England and Wales
2. The data we collect
We collect and process the following personal data:
Your name, email address, and phone number when you complete our website enquiry form
Any details you choose to share about your marketing challenges or business needs, via the form or in conversation
If you tick the box to hear about future blog posts or updates, your email address for that specific purpose
We do not collect payment or financial data through this website.
3. How we use your data
We use your personal data to:
Respond to your enquiry and arrange a callback
Understand your business needs ahead of a conversation, so our first call is useful rather than a cold start
Deliver consultancy services, if you go on to become a client
Send you blog updates or occasional insights, but only if you've opted in via the checkbox
Meet our legal and regulatory obligations
We will never sell your data, and we won't send you marketing emails unless you've actively opted in.
4. Legal basis for processing
We process personal data under the following bases:
Legitimate interests — responding to your enquiry and following up on a callback request
Consent — for the optional blog/updates opt-in specifically; you can withdraw this at any time
Contract — where we go on to provide consultancy services
Legal obligation — where required by law (e.g. accounting records)
5. How we share your data
We do not sell or rent your data. We share it only with the service providers who help us run this business, under their own data protection obligations:
Squarespace — our website host, which processes form submissions
Microsoft 365 — our business email provider, where enquiries land
We do not share your data with any other third party for marketing purposes.
6. How long we keep your data
We keep enquiry data only as long as necessary to respond to you and, if applicable, deliver our services, typically no longer than [2 years] after our last contact, unless we're legally required to keep it longer (e.g. invoicing records). If you've opted into blog updates, we'll keep your email address until you unsubscribe.
7. Your rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Withdraw consent for marketing (blog updates) at any time
Object to or restrict certain processing
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
8. Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
9. Updates to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.