The marketing consultancy for growing B2B SMEs

Is your marketing working?

You don’t need more marketing.

You need clarity to maximise the return on investment.

Start the conversation

Your marketing is busy, but is it working?

A social media post here, a newsletter there, none of it linked to a strategy, with unclear results.

Or has the marketing landed on your desk, with not enough time to do it properly?

It means marketing’s never really had proper senior attention, and the budget has never justified a full-time hire.

Either way, it’s not delivering what it should, and it’s time for a different approach.

“Many B2B SMEs operate without a formal marketing strategy.”
— The SME Marketing Playbook, 2025

Start with clarity, not guesswork

I’ll give you a clear, evidenced view of what’s working in your marketing, and what isn't, before you spend another pound:

  • A proper diagnosis of where your marketing stands today, before any strategy gets decided.

  • No assumptions or guesswork, just a clear picture of where you are, and what to prioritise next.

How we work together

Marketing Diagnostic

2-3 weeks

  • Find out what’s holding growth back, and what to fix first. A structured review of your marketing. Scored, evidenced and delivered as a live debrief.

  • You’re not sure what’s working in your marketing, or you want an honest evidenced view before spending more.

    • Stakeholder interviews and desk reviews.

    • Analysis of five key areas:

    1. Customer & market clarity

    2. Positioning & messaging

    3. Execution & capability

    4. Sales & marketing alignment

    5. Performance & ROI visibility

    • A live debrief with priority actions you and/or your team can start on straightaway

  • £2,950

    Credited fully against any strategy or retained work, if you commit within 30 days.

Marketing Strategy

6-8 weeks

  • A comprehensive plan to deliver growth. Clarity on where to focus, how to speak to the market, with objectives aligned to the business goals.

  • You’ve had the Diagnostic (or might already know where you stand) and need a clear, actionable plan to act on it.

    • Segmentation of your market

    • A defined ideal customer profile (s) (ICP)

    • Positioning & messaging framework

    • SMART objectives, aligned to the business goals

    • A phased 30/90/180-day roadmap so you know what happens when

    • Live handover, ready to execute

  • Priced individually, based on your diagnostic findings.

Marketing Partner

Ongoing senior marketing expertise

  • I act as your outsourced marketing partner, either as the marketing function or part of an existing team, but without the cost of a full-time hire.

  • You need senior marketing input on an ongoing basis, but don’t have the budget to justify a full-time hire.

    • Senior marketing input, flexed to the time your business actually needs

    • Hands on delivery of the agreed strategy, e.g. campaigns, lead generation, sales enablement

    • Working as your marketing function, or strengthening a team you already have

    • No recruitment cost or full-time overhead

  • Monthly retainer based on agreed scope of work.

About me

Hi, I’m Toby, the founder of Good Measure B2B.

Toby Bruce, founder of Good Measure B2B

·       Marketing Mini MBA qualified, with over a decade leading B2B marketing for brands such as Calor and Gigaclear

·       Not an agency. No websites, social media or ad creative. Just senior strategic thinking, grounded in insight, that delivers growth

·       I left corporate to bring that senior thinking to businesses that need it most, SMEs without the budget for a full time hire

Ready to get clarity on your marketing?

Leave your details below and I’ll get back to you, typically within a couple of hours, to book in a free, no-obligation discovery call.